Even Arnold Swartzenegger’s character knew going to Mars was a shitty idea, but apparently Avatar Reality Inc. backed by some of the biggest Execs in the gaming industry feel that the MMO market is just clamoring for a prettier version of Second Life.

They’ve also claimed the exclusive and coveted title of the first licensee of CryENGINE™2 for use in creating a MMVM (Massively Multiplayer Virtual World), although we’d figures there’s a few other MMO CryENGINE developers that’d probably dispute their PR wordplay.

If there’s a viable business model here we’re not seeing it. At least Sony’s HOME is a central virtual world within their PS3 community.

Avatar Reality, Inc. to Develop New Mars-based MMVW
Legendary Gaming Geniuses Unite to Form Avatar Reality;
Announce A New Virtual World

HONOLULU – March 5, 2007 – Looking for a new online community with a fresh
backdrop and bright perspective to help develop your alter ego? Avatar Reality, Inc., a
new development entity dedicated to the advancement of virtual community building,
today announced their plans to develop a new online massively multiplayer virtual world
(MMVW) featuring stunning graphics, realistic characters and endless social bonding
opportunities. Set in Terraformed Mars, Avatar Reality’s MMVW will allow players to live
their fantasy lives by creating personalized characters, or avatars.

“Our goal is to create an online virtual world that will feature the highest-level of fun,
imagination, romanticism and creative freedom,” said Avatar Reality, Inc. Mastermind
Henk Rogers. “A highly talented team of celebrated game and movie developers has
come together to share their knowledge in creating an online world that will quickly
become ‘the’ place to meet your friends.”