Codemasters has announced ArchLord is now FREE to play. The client download is FREE. You also get the latest expansion for FREE.

What else is free you ask? The game is also FREE of quality gameplay. FREE of any redeeming notion of FUN. Also FREE is a big dose of GRIND, GRIND, and more GRIND.

Ed Relf, Director of Marketing, Codemasters Online commented “We are ecstatic to be in a position now to release ArchLord as an entirely FREE MMORPG and this marks a milestone in the games ongoing development. Since its release, ArchLord has grown consistently and we are excited to throw open the doors to players across N.America and Europe looking to play a premium 100% FREE MMORPG. Players are now only a download away from entering one of the most rich and rewarding PvP experiences in MMO gaming!” more >>>

Now I must admit there seems to be a bit of confusion from Ed Relf. I’m not even sure if he’s talking about ArchLord or if he’s accidentally confused the “rich and rewarding PvP experiences in MMO gaming” with competition like World of Warcraft that’s actually worth playing.

The term “grown consistently” also seems curious, I’m guessing the Codemaster marketing department doesn’t believe in subtracting unsubscribed accounts, which won’t be a problem anymore now that it’s free (Expect micro-transactions very soon).

Codemasters Secret Business Plan:

Phase One: License Asian MMORPG with sexy Moon Elves for pennies on the dollar, and Localize it.
Phase Two: ?
Phase Three: Profit.

Question of the day for our readers, if you were forced by gunpoint to choose between playing ArchLord for 2 hours or watching the movie “Postal” by Owe Boll, which would it be?