IGE, the company largely regarded as a haven of gold farmers, has bought up the MMO database site, Allakhazam. This move doesn’t surprise me, as it is in IGE’s best interest to influence and manipulate the very business it is involved with, and what better way to do it than with such a large site like Allakhazam, which has its own revenue model, as well.
Reaction from the Allakhazam community (which is relocating to the more spelling-friendly Zam, has been less than enthusiastic. The backlash comes in the form of forum posters frustrated with Allakhazam’s decision to “sell out” to the company that parents the most real enemy that some people think MMOs face - gold farming. Portrayed as far worse than any raid boss, many MMO gamers view gold farmers as a plague to their industry. However, like we reported yesterday, real world economy is starting to blur with online spaces, and while it’s different when real world money infiltrates a game economy that isn’t cash-based (like Project Entropia’s) — it can wreak havoc on the economy.








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